Services

Brands with story, strategy and soul

Growing a business takes more than just getting noticed — it’s about earning the confidence of your audience, even when you’re still finding your own.

tell your story

Trendless, timeless — designed to tell your story. Specializing in meaning-first design, what starts with a logo, ends with a brand experience built with your passion, purpose, and people in mind.

A branded tote bag design mock-up for a London, Ontario yoga studio.
Funky and edgy brand design featuring disco balls and unexpected colours for a photographer brand identity.
An edgy logo design for a London, Ontario photography brand

connect with your audience

Packaging is more than just a box — it's an extension of your brand story. Thoughtfully designed packaging creates a memorable experience that fosters connection and earns the loyalty of your customers.

A flat lay of a minimal skin care packaging design
A close up of a woman's face with a skin care mask designed for a minimal aesthetic brand.
Various packaging materials including tissue paper, stickers, and cards for a local skin care and self-care business.

take the experience online

Your website is a powerful tool that thoughtfully guides your audience through their decision-making journey. By blending design and strategy, it speaks directly to your audience, nurtures trust, and converts visitors into loyal customers — positioning you as the top choice in your industry.

A clean and responsive website for a Pilates studio displayed on a laptop screen, emphasizing user-friendly and visually appealing design.
A screenshot of a responsive, intuitive Squarespace website design for a yoga studio in London, Ontario

Branding

tell your story

Trendless, timeless — designed to tell your story. Specializing in meaning-first design, what starts with a logo ends with a brand experience built with your passion, purpose, and people in mind.

Packaging

connect with your audience

Packaging is more than just a box — it's an extension of your brand story. Thoughtfully designed packaging creates a memorable experience that fosters connection and earns the loyalty of your customers.

Websites

take the experience online

Your website is a powerful tool that thoughtfully guides your audience through their decision-making journey. By blending design and strategy, it speaks directly to your audience, nurtures trust, and converts visitors into loyal customers — positioning you as the top choice in your industry.

DEPENDING ON YOUR NEEDS, THERE’S SOMETHING FOR EVERYONE — IN EVERY STAGE OF BUSINESS.

🡒

Path No. 01

The conscious creator

Coming soon website design displayed on an iPhone, demonstrating responsive and intuitive website design and development.
A close up of a custom mailer box and packaging tape design for a children's clothing brand.

For founders who are still in product or service development, but eager to start building awareness. We’ll craft a meaningful brand identity and introduce you to your audience, setting you up for the most impactful launch possible.

  • Every project is tailored to your unique needs, but here’s what might be included in your package:

    • Brand identity (logos, colour palette, typography)

    • Coming soon website / waitlist sign-up

    • Social media graphics

    • Product packaging

    • Product mockups

    Timeline: 3-6 weeks

Path No. 02

The fearless founder

A clean and responsive website displayed on a laptop screen, emphasizing user-friendly and visually appealing design.
A retail sign display for a Pilates studio highlighting a minimal but high-end window display.
A branded tote bag design mock-up for a Pilates studio in Etobicoke.

For founders who are ready to make a bold statement, whether it’s your first launch or a rebrand. We’ll make sure every last detail of your brand experience is thoughtfully designed to build trust and boost sales.

  • Every project is tailored to your unique needs, but here’s what might be included in your package:

    • Brand identity (logos, iconography, patterns, colour palette, typography)

    • Fully custom Squarespace website

    • Custom product packaging design

    • Social media graphics

    • Email marketing assets + templates

    • Event or building signage

    Timeline: 10-12 weeks

Want all the details?

The process

Branding (or rebranding) your business can feel overwhelming, but I’ve refined the process to ensure it’s smooth, effective, and collaborative. My promise is to guide you through every step with clarity and confidence.

  • Every project starts with a really good conversation. Before you pay a cent, we'll discuss what you're excited about, where you see this going, and what you hope to get out of it. During this conversation, we'll decide if we’re a good fit and if we can make something unforgettable together. You’ll receive a custom proposal with my recommendations, and all of the investment and timeline details before officially signing on.

  • Successful brands aren’t built on trends — they’re infused with meaning. We’ll explore your goals, target audience, values, and more through a detailed questionnaire before carefully crafting your brand strategy. In this presentation, we'll also define how we'll use visual elements to communicate it.

  • With clarity on your brand story, I'll dive deep into research and design exploration before crafting a concise brand experience tailored to your unique needs. Whatever services you project includes, I take a “one concept” approach, exploring a variety of directions then narrowing down as we go in order to deliver the best, most succinct solution for your brand.

    Whether we're setting you up with a solid brand for a future launch, or going all-in on a full-blown brand and website, I'll present your concepts clearly and beautifully, with examples of how it could look in the real world, and reach and connect with your ideal customers.

  • I’m here to listen to your vision, welcome your feedback, and work closely with you to make sure you love your brand as much as your audience does. You’re the expert on your product and people — and together, we’ll make sure it hits the mark.

  • I don’t just deliver something and leave you on your own. We'll work together, brainstorming ideas for how to launch your new business or look to the world.

    After our project officially wraps up, we can continue our partnership through Design Intensives. During scheduled, focused sessions, we continue building on your brand and evolving your presence as your business grows.

Missy working in a well-lit, chic office space with design tools nearby, conveying a professional yet approachable vibe.

faq

Every client and business is unique, that’s why I love to chat over Zoom to ensure we create a project scope that best aligns with your specific needs, goals and budget. For more information, download the pricing guide.

Short answer—It depends. Project scope, external timelines, and coordination can all have an impact on overall how long a project can take. Branding projects typically take 3-6 weeks, and projects that include branding, packaging, websites and more usually take 10-12 weeks.

Working with a designer is an investment, so I try to make the process as simple as possible for my clients. To secure your spot in my schedule, you’ll pay a 30% deposit. The remaining balance will be broken into 3-4 milestone payments that will be spread out equally throughout the project. That being said, I am flexible and am willing to discuss an alternative payment plan that works for your project and budget.

I’m passionate about delivering results, and helping my clients make a memorable and lasting impact on their audience. To do this well, you’re going to need a lot more than just a logo. My brand identity package provides you with all of the elements and tools you’ll need to create a cohesive and consistent brand identity to support your continued growth.

Although my availability varies, I typically book 2-6 months in advance. For a more specific timeline for your project, please fill out the client application form.

FAQ

  • Every client and business is unique, that’s why I love to chat over Zoom to ensure we create a project scope that best aligns with your specific needs, goals and budget. For more information, download the pricing guide.

  • Short answer—It depends. Project scope, external timelines, and coordination can all have an impact on overall how long a project can take. Branding projects typically take 3-6 weeks, and projects that include branding, packaging, websites and more usually take 10-12 weeks.

  • Working with a designer is an investment, so I try to make the process as simple as possible for my clients. To secure your spot in my schedule, you’ll pay a 30% deposit. The remaining balance will be broken into 3-4 milestone payments that will be spread out equally throughout the project. That being said, I am flexible and am willing to discuss an alternative payment plan that works for your project and budget.

  • I’m passionate about delivering results, and helping my clients make a memorable and lasting impact on their audience. To do this well, you’re going to need a lot more than just a logo. My brand identity package provides you with all of the elements and tools you’ll need to create a cohesive and consistent brand identity to support your continued growth.

  • Although my availability varies, I typically book 2-6 months in advance. For a more specific timeline for your project, please fill out the client application form.

Client results

Client results

A bright and airy office with Missy smiling off camera embodying her professional but approachable demeanor.

Legacy brands begin here

It’s time to elevate your brand, connect with confidence, and increase your impact. Get in touch below to get started.