elipsis day spa
Luxurious, natural and therapeutic day spa for health-conscious women
project scope
Brand identity
Print material design
Signage
Website design
Website development
Social media design
Photography: LR Studios
Behind the brand
Nestled in the heart of Grimsby, Ontario, Elipsis Day Spa is a revitalized sanctuary for women embracing the journey of self-care. After seven years of business within the Casablanca Hotel, Alisha and Jen found themselves yearning to breathe new life into their business. Operating with nothing but a logo and an improvised spa, they felt limited in their ability to grow. When the opportunity arose to develop a brand new space into the spa of their dreams, the move became the catalyst for transformative change in their business. Hungry for a proper brand experience in their luxurious new surroundings, Elipsis was ready to invest in a logo, brand experience, and website that truly reflects their customized, therapeutic experience.
deeper meaning
The primary logo, characterized by clean lines and custom letterforms, conveys timelessness and quality. Rounded corners infuse a friendly and playful appeal, while the combination of thick and thin strokes maintains the maturity and confidence. The fluid, cohesive connection between letterforms not only enhances it’s memorability, but also serves as a lasting imprint, etching the brand into the minds of those who encounter it.
At the core of the brand, the sun motif serves as a symbol with a dual purpose: a nod to Gemma's love of a cup of Earl Grey tea in the morning (also the namesake of the brand), and a celebration of the 'early' moments—a time of day so familiar to parents' routines, and the radiance of childhood and the early years.
The brand visuals weave together a narrative of simplicity, purpose, quality and playfulness, encapsulating the heart and soul of Early Grey.
building an online experience
The primary logo, characterized by clean lines and custom letterforms, conveys timelessness and quality. Rounded corners infuse a friendly and playful appeal, while the combination of thick and thin strokes maintains the maturity and confidence. The fluid, cohesive connection between letterforms not only enhances it’s memorability, but also serves as a lasting imprint, etching the brand into the minds of those who encounter it.
At the core of the brand, the sun motif serves as a symbol with a dual purpose: a nod to Gemma's love of a cup of Earl Grey tea in the morning (also the namesake of the brand), and a celebration of the 'early' moments—a time of day so familiar to parents' routines, and the radiance of childhood and the early years.
The brand visuals weave together a narrative of simplicity, purpose, quality and playfulness, encapsulating the heart and soul of Early Grey.
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